We talk to Michael Seidler, founder of Madison Alley, an investment bank with deep experience in the agency M&A space. Michael tells us why some agencies will benefit from AI and others won’t survive, how he has used thought leadership to grow his firm, why consulting firms are shockingly more valuable than agencies, the most important factors that drive agency acquisitions, and how to manage your agency effectively during a sales process. Enjoy the show!
To download the Madison Alley "Value Drivers" PDF, use this link: https://file.io/XZ8DyQzVkZny